Top 5 Beauty Retail Apps on iOS in Kenya Q4 2021

In the fourth quarter of 2021, the iOS beauty retail app market in Kenya showcased varied performance trends among the top 5 applications. Using data from Sensor Tower, we delve into the weekly downloads, revenue, and active user metrics for a closer look.

Nykaa – Makeup/Beauty Shopping saw minimal activity in terms of downloads. The app registered a peak of 13 downloads during the week of November 8, followed by a gradual decline, ending the quarter with 6 downloads in the final week of December. Active users for Nykaa fluctuated slightly, starting at 45 in late September and experiencing a minor dip to 38 in early November before rebounding to 49 by the end of December.

Shoppe LK showed lower engagement, with a peak of 7 downloads in the first week of October. The numbers dwindled to zero for several weeks before a slight uptick to 2 downloads in late November.

Nice one | نايس ون had a brief spike in downloads, reaching 10 during the week of November 22, but otherwise saw no significant activity throughout the quarter.

Watsons: Kozmetik ve Alışveriş also experienced low download numbers, with a maximum of 5 in the week of November 22. The app's activity was minimal, with only 1 download recorded in early October.

florence by mills entered the market in mid-November and managed to gather 6 downloads in its debut week.

Overall, while the beauty retail app market on iOS in Kenya demonstrated some activity, the numbers remained relatively modest throughout Q4 2021. For more detailed insights and data, visit Sensor Tower.